Our first full integrated TV commercial campaign for Foodhub was built around multiple TV commercial executions, each designed to perform across TV, cinema, digital out-of-home, radio, and social media platforms. Every TV commercial was crafted to grab attention, convey the brand’s personality, and reinforce Foodhub’s ownable phrase, “Hubba Hubba.”

The creative for each TV commercial was developed entirely in-house by ABF Pictures, ensuring a consistent tone and approach across all executions. From scripting to storyboarding, every detail of the TV commercial was tailored to engage viewers and make the brand memorable.

The production of the TV commercial took place in-house at ABF, with a two-night shoot just outside Manchester. By keeping the TV commercial production under one roof, ABF maintained complete creative control, delivering high-quality visuals, precise storytelling, and seamless integration with the broader campaign.

The result was a series of TV commercials that didn’t just run on screens—they connected with audiences, drove engagement, and set the standard for future campaigns. Each TV commercial became a central pillar of the integrated campaign, showing how strategic creativity and hands-on production can amplify a brand’s presence across every channel.

Find out more at Foodhub