We were asked to make a TV advert campaign for Discount Dragon - but they asked us not to talk about current deals in the TV commercial. What? Why? Well, as Discount Dragon sell only surplus stock it means they can never guarantee how long a product would be on sale. So the cunning creative TV idea was to talk about previous deals, so viewers could see what they had missed out on. The DRTV commercial was a smash hit, with the brand instructing us to update the TV advert every month.

To find out more go to discountdragon.co.uk