TV Commercial Production & Creative That Deliver Results.

At ABF Pictures, we create TV adverts, video campaigns and brand response content that actually perform. For over 16 years, we've helped brands grow through proven DRTV strategies, customer insights and data-driven creative.

We focus on results not awards. From brief to broadcast, our in-house production team delivers high-impact campaigns that are affordable, efficient and fully managed - including Clearcast compliance and media distribution.

Whether it’s your first time on TV or you’e an established brand looking to reinvigorate your TV presence. We service businesses of any size and give each client the same thoughtful approach to making TV a successful acquisition channel.

We pride ourselves on results, in fact it’s our whole business model. We think the best way to run our business is to focus on the success of yours. If we make TV work for you, we hope you’ll come back for more creative ideas and excellent production from ABF.

Based in Manchester, we serve clients across the globe from retail and e-commerce to challenger brands. With thousands of broadcast TV commercials and videos produced, we know what works and we make it easy.

Creative. Cost-effective. Results-driven.

say hello
A man in athletic wear with raised arms, appearing to celebrate or finish a workout, with two overlapping circles, one showing a hand reaching for a bar in a gym, and a smaller orange circle against a light background.

Meet the Team

  • A smiling man with light hair and a beard, wearing a dark shirt and a white t-shirt, standing against a blue background with arms crossed.

    Matt Barraclough

    Founder/Creative Director

  • A young woman with long brown hair, wearing a black top with a white striped collar, and a delicate necklace, standing against a solid blue background.

    Eilis Healy

    Production Manager

  • A man with glasses, smiling, wearing a green jacket over a beige and white striped shirt, standing against a blue background.

    Paul Ambler

    Founder/Creative Partner

  • A smiling man with dark hair and a beard, wearing a white collared shirt, standing against a plain blue background.

    John Vaughan

    Creative Producer

Our Services

  • Sumo wrestler crouching in the arena, preparing for a match during a sumo competition.

    TV Advertising

    Results driven TV & video advertising, crafted with passion and experience

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  • A woman in a blue sweatshirt sitting on a chair on a grassy field during a video interview or recording, with a camera crew filming her using a professional camera and camera operator.

    Video Production

    Expertly crafted brand films, social campaigns and impactful content

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  • Billboard advertisement for FOODHUB showing a happy man holding shopping bags with FOODHUB branding, promoting the FOODHUB app for takeout, against a city street at dusk with illuminated shops and streetlights.

    Integrated Campaigns

    Take our creative further with out of home, social and more

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  • Audio mixing console with multiple sliders, knobs, and connections in a recording studio.

    Audio Advertising

    Grab your listeners attention pulling them from passive listener to engaged potential customer

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