Testimonial - The Fragrance Shop. TV Commercial Production.

Following the successful launch of our Christmas campaign for The Fragrance Shop, we met with Rachel Goalby (CMO) to gain insight into her decision to partner with ABF and her experience working with us. Her comments were as follows:

Hi, I am Rachel and I'm the Chief Marketing Officer at the Fragrance Shop.

Our decision to work with ABF was quite a no brainer really.We knew we loved their creativity, we knew we loved all of their ideas, but they also presented the ideas in a really professional way. ABF can also do the production as well as all the creative thinking. It was a really seamless process and perfect partner for us.

We took a a bit of a risk with our TVC, working with the music from Mambo number five. And I think whenever any brand does that it can feel a little bit risky and a bit like you're taking a leap of faith. So there was an element of nerves on the day and anticipation around what it's gonna look like and if it's gonna work for the brand but ABF made us feel really, really comfortable and made the day really, really fun. I think the whole process and the the whole experience was very, very fun to be around and you really felt part of their process as well.

So I've had a lot of experience with different creative production companies and I'm definitely somebody who has version after version after version of amends. This is one instance where we showed the creative to a number of stakeholders in the business and everyone loved it. So the edit was sent back within 24 hours, which was amazingly fast. It was wonderfully edited and colour graded.

We saw really lovely brand uplift during the period that TV campaign was on. People were searching for the brand, traffic to site and that's exactly what we wanted to achieve was more and more brand awareness about The Fragrance Shop at a key consumption period for us. And then of course, everybody talking about it and sharing it with us and seeing the mentions on social media was also a really positive impact for us.

The overall experience with A BF was a really positive one. I think it's always nice to find an agency that feels like an extension of your brand team and ABF feel exactly like that. If you're a brand that's never advertised on TV before or done any kind of serious creative ABF are a perfect partner to help you define the creative strategy ideate for you.

They intrinsically knew what we wanted without us having to sit and explain it and send them our brand guidelines and took the stress out of our hands at a really, really busy time and made us feel really confident in them that they were gonna deliver a TVC that we could be proud of, and we were really proud of it.

Yeah, overall it was just a really positive experience for our first time on tv.