Our first full integrated TV commercial campaign for Foodhub was built around multiple TV commercial executions, each designed to perform across TV, cinema, digital out-of-home, radio, and social media platforms. Every TV commercial was crafted to grab attention, convey the brand’s personality and reinforce Foodhub’s ownable phrase “Hubba Hubba.”

The creative for each TV commercial was developed entirely in-house by ABF Pictures, ensuring a consistent tone and approach across all executions. From scripting to storyboarding, every detail of the TV commercial was tailored to engage viewers and make the brand memorable.

The production of the TV commercial took place in-house at ABF, with a two-night shoot just outside Manchester. By keeping the TV commercial production under one roof, ABF maintained complete creative control, delivering high-quality visuals, precise storytelling, and seamless integration with the broader campaign.

The result was a series of TV commercials that didn’t just run on screens - they connected with audiences, drove engagement and set the standard for future campaigns. Each TV commercial became a central pillar of the integrated campaign, showing how strategic creativity and hands-on production can amplify a brand’s presence across every channel.

Amy Rowe, Foodhub’s Global Head of Marketing had this to say:

“ABF delivered more than an ad campaign for Foodhub, they gave us a powerful new strapline for the marketplace, with campaignable legs well beyond this year. They work at pace without sacrificing creativity, and are meticulous planners, acting as an extension of our team rather than an agency. They understood our brand very quickly, and got under the skin of things without requiring any heavy lifting from us - hugely appreciated in a fast-paced environment. The results speak for themselves - since we launched our TV ad across Sky, ITV, OHH, social, cinema and radio, we have seen a sustained 11% uplift in consumer orders compared to the same period a year earlier. They’re also very nice and funny. What more could you ask for??”

Find out more at Foodhub