Mazuma, the recycling brand turning old tech into cash, approached us for a punchy, visually striking TV advert that could translate its bold radio jingle into an unforgettable visual campaign. And we delivered just that. This creative concept combined the brands promise with memorable visuals, using simple but powerful special effects. Transforming all that old tech into cash, required specialist on-set and post expertise to make those glittery moments feel spectacularly seamless.

Shot on location in Manchester and with only one day to film, meticulous pre-production planning and a focused crew made the tight turnaround possible. The carefully selected colour palette which runs throughout props and costume, utilises brand colours and warm tones to create a unique Mazuma world. Whilst considered lighting brings bursts of purple and amplifies a cosy feel. These elements are enhanced by a colour grade that makes the visuals pop on screen. Combining all of this with relatable family casting, delivers an advert that not only stands out, but feels warm and familiar.

This advert showcases how existing, recognisable brand assets can be reimagined for television, in a simple, yet exciting and effective way.

Find out more at Mazuma